Monday, March 30, 2009

wow, has H&M just gone up a notch or what ?











On April 23, approximately 200 H&M store locations worldwide will offer the first part of the collection for spring. Beginning May 14, a summer collection for men and women will be available in all 1,700 H&M store locations worldwide. This will be the first time an H&M designer collaboration collection is available in all stores and will mark Williamson’s menswear debut.

The Matthew Williamson for H&M collection will have the same vibrant style that has made the London designer a fashion celebrity. Key pieces from the collection include a bias-cut, butterfly printed dress with grosgrain straps paired with a cashmere sweater that includes peacock embroidery over one shoulder. The look is reminiscent of one of Williamson’s favorites, dating back to his first show in 1997. Also included in the collection are pieces inspired by Williamson’s most recent runway collection such as an electric blue tuxedo with bold color-blocking. “The color blocking provides innovative style to the look whether worn over jeans, biker or cigarette pants,” says Williamson.







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